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~isPartOf:"Business horizons"
~isPartOf:"Enhancing knowledge development in marketing ; Vol. 21"
~subject:"Brand image"
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Brand image
Advertising effects
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Product placement
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Business horizons
Enhancing knowledge development in marketing ; Vol. 21
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Journal of business research : JBR
4
Journal of promotion management : JPM
4
Engaging consumers through branded entertainment and convergent media
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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The journal of product & brand management
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Tourism management : research, policies, practice
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AMS review : official publication of the Academy of Marketing Science
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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International journal of arts management
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International journal of management and marketing research : IJMMR
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International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Asia Business Studies
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Journal of Indian business research
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Journal of electronic commerce research : JECR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Management research review
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The IUP journal of brand management : IJBRM
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Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
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The effect of video game placements on brand attitude
Kuhn, Kerri-Ann L.
;
Pope, Nigel K. Ll.
-
2011
Persistent link: https://www.econbiz.de/10010191075
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