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~isPartOf:"Business horizons"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of service management"
~person:"Hammerschmidt, Maik"
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Hammerschmidt, Maik
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Business horizons
Gabler Edition Wissenschaft
Journal of service management
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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Trust me, I'm a bot : repercussions of chatbot disclosure in different service frontline settings
Mozafari, Nika
;
Weiger, Welf Hermann
;
Hammerschmidt, Maik
- In:
Journal of service management
33
(
2022
)
2
,
pp. 221-245
Persistent link: https://www.econbiz.de/10012880725
Saved in:
2
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
3
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
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