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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of service management"
~person:"Pitt, Leyland F."
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Pitt, Leyland F.
McColl-Kennedy, Janet R.
5
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Edvardsson, Bo
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Berthon, Pierre R.
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Business horizons
Gabler Edition Wissenschaft
Journal of service management
Journal of financial services marketing : JFSM
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AMS review : official publication of the Academy of Marketing Science
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Journal of business research : JBR
1
Journal of service theory and practice
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Journal of the Operational Research Society : OR
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Psychology & marketing
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
4
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Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
2
But you promised! : managing consumers’ psychological contracts
Hannah, David
;
Treen, Emily
;
Pitt, Leyland F.
;
Berthon, …
- In:
Business horizons
59
(
2016
)
4
,
pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
Saved in:
3
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
4
Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
53
(
2010
)
4
,
pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
Saved in:
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