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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
277
Relationship marketing
277
Consumer behaviour
109
Konsumentenverhalten
109
Theorie
68
Theory
68
Deutschland
60
Germany
60
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57
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53
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34
Social web
34
Customer value
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Kundenwert
31
Brand management
30
Markenführung
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Kundenmanagement
28
Marketing management
25
Marketingmanagement
25
Lieferantenmanagement
23
Supplier relationship management
23
Betriebliche Wertschöpfung
21
Dienstleistung
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Value creation
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Brand image
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Internet marketing
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Brand
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McColl-Kennedy, Janet R.
5
Aksoy, Lerzan
4
Edvardsson, Bo
4
Jaakkola, Elina
4
Malthouse, Edward C.
4
Pitt, Leyland F.
4
Berthon, Pierre R.
3
Campbell, Colin L.
3
Ford, Robert C.
3
Hammerschmidt, Maik
3
Heinonen, Kristina
3
Keiningham, Timothy
3
Mengue Nkoa, Clément U.
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Nijssen, E. J.
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Ponsignon, Frederic
3
Watson, Richard T.
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Weiger, Welf Hermann
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Bagusat, Ariane
2
Bauer, Hans H.
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Berman, Barry
2
Berry, Leonard L.
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Bilstein, Nicola
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Bloemer, Johanna M.
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Breazeale, Michael
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Buoye, Alexander
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Eisingerich, Andreas B
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Ferraro, Carla
2
Fisk, Raymond P.
2
Georg, Björn
2
Giertz, Johann N.
2
Gleitsmann, Beate M.
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Haenlein, Michael
2
Halinen, Aino
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Hammedi, Wafa
2
Helkkula, Anu
2
Hillebrand, Bas
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Hollebeek, Linda D.
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Jap, Sandy D.
2
Jelinek, Ronald
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Kandampully, Jay
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Business horizons
Gabler Edition Wissenschaft
Journal of service management
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
297
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of retailing
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Cogent business & management
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Springer eBook Collection / Business and Economics
72
Journal of financial services marketing : JFSM
70
European journal of operational research : EJOR
68
International journal of retail & distribution management
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ECONIS (ZBW)
280
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41
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
42
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
43
Delivering a superior customer experience in solutions delivery processes : seven factors for success
Kumar, Ajith
;
Steward, Michelle D.
;
Morgan, Felicia N.
- In:
Business horizons
61
(
2018
)
5
,
pp. 775-782
Persistent link: https://www.econbiz.de/10011922259
Saved in:
44
The role of staff engagement in facilitating staff-led value co-creation
Merrilees, Bill
;
Miller, Dale
;
Yakimova, Raisa
- In:
Journal of service management
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011704036
Saved in:
45
Poor and rich customers in the service encounter
Söderlund, Magnus
- In:
Journal of service management
28
(
2017
)
2
,
pp. 265-283
Persistent link: https://www.econbiz.de/10011704037
Saved in:
46
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
47
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
48
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
49
The enhanced loyalty drivers of customers acquired through referral reward programs
Ramaseshan, B.
;
Wirtz, Jochen
;
Georgi, Dominik
- In:
Journal of service management
28
(
2017
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10011731220
Saved in:
50
The impact of service bundles on the mechanism through which functional value and price value affect WOM intent
Ranaweera, Chatura
;
Karjaluoto, Heikki
- In:
Journal of service management
28
(
2017
)
4
,
pp. 707-723
Persistent link: https://www.econbiz.de/10011731222
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