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~isPartOf:"Information age economy : mit 34 Tabellen"
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Mobiltelefon
Mobile Marketing
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Business horizons
Information age economy : mit 34 Tabellen
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
Journal of marketing research
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BestMasters
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Electronic commerce research and applications
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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The marketing review
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Acta Universitatis Danubius / Oeconomica
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Advances in e-business research series (AEBR)
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Advertising, promotion, and new media
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Asia Pacific journal of marketing and logistics
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Asian Academy of Management journal : AAMJ
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Business applications and computational intelligence
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Business education & accreditation : BEA
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CES working papers
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Direct marketing : an international journal
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Electronic markets : the international journal on networked business
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European journal of marketing : EJM
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Handbook of research on mobile marketing management
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Information systems research : ISR
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International journal of business and systems research
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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International journal of information technology and management : IJITM
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International journal of technology marketing : IJTMkt
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Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
2
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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