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~isPartOf:"Business horizons"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Naderer, Brigitte"
~subject:"Internet marketing"
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Naderer, Brigitte
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International journal of advertising : the review of marketing communications
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Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer
Naderer, Brigitte
;
Matthes, Jörg
;
Schäfer, Stephanie
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 686-707
Persistent link: https://www.econbiz.de/10012623876
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2
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
3
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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