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~isPartOf:"Business horizons"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Social web"
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Social web
Brand management
120
Markenführung
120
Consumer behaviour
79
Konsumentenverhalten
79
Advertising effects
49
Brand
49
Werbewirkung
49
Brand image
47
Markenartikel
47
Markenimage
47
Internet marketing
45
Online-Marketing
45
Social Web
39
Advertising
33
Werbung
32
Beziehungsmarketing
18
Relationship marketing
18
Marketing management
16
Marketingmanagement
16
Luxury goods
13
Luxusgüter
13
Social media
10
Product Placement
9
Product placement
9
Branding
8
HR marketing
8
Personalmarketing
8
Viral marketing
6
Virales Marketing
6
brand attitude
6
social media
6
Corporate Social Responsibility
5
Corporate culture
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Corporate social responsibility
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Human Resource Management
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Personalmanagement
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Psychology of advertising
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39
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Dens, Nathalie
2
Hudders, Liselot
2
Kohli, Chiranjeev
2
Sashittal, Hemant Chaitanya
2
Veirman, Marijke de
2
Ang, Lawrence
1
Bal, Anjali S.
1
Balagué, Christine
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Boon, Edward
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Borin, Norm
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Botha, Elsamari
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Breazeale, Michael
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1
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1
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1
Buzeta, Cristian
1
Chan, Terri H.
1
Chen, Steven
1
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1
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1
Cova, Bernard
1
Dass, Mayukh
1
De Jans, Steffi
1
De Keyzer, Freya
1
DeMar, Michael
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Duff, Brittany R. L.
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Business horizons
International journal of advertising : the review of marketing communications
Journal of business research : JBR
104
The journal of brand management : an international journal
57
The journal of product & brand management
57
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Journal of marketing management : MM
20
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Springer eBook Collection
14
Cogent business & management
13
Journal of fashion marketing and management
13
Springer Proceedings in Business and Economics
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
39
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1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
3
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
4
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
5
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
6
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
7
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
8
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
9
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
10
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
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