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~isPartOf:"Business horizons"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Kaikati, Andrew M."
~subject:"Brand management"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Consumers' use of brands to reflect their actual and ideal selves on Facebook
Hollenbeck, Candice R.
;
Kaikati, Andrew M.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 395-405
Persistent link: https://www.econbiz.de/10009684892
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