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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Relationship marketing"
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Search: subject:"social media"
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Relationship marketing
Social Web
137
Social web
137
Internet marketing
101
Online-Marketing
101
Consumer behaviour
56
Konsumentenverhalten
56
Social media
42
Viral marketing
40
Virales Marketing
40
Beziehungsmarketing
34
Hotel industry
27
Hotellerie
27
Brand management
26
Markenführung
26
Online retailing
21
Online-Handel
21
E-commerce
17
Electronic Commerce
17
social media
16
Customer satisfaction
14
Kundenzufriedenheit
14
Marketing management
14
Marketingmanagement
14
Social network
14
Soziales Netzwerk
14
Digitalisierung
13
Digitization
13
Brand image
11
Internet
11
Markenimage
11
Tourism marketing
10
Tourismusmarketing
10
Beschwerdemanagement
9
Complaint management
9
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9
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9
Advertising effects
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34
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Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Šerić, Maja
2
Akhtar, Nadeem
1
Aydin, Gökhan
1
Bal, Anjali S.
1
Bilro, Ricardo Godinho
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
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Cabiddu, Francesca
1
Campbell, Colin L.
1
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1
Couto, João Pedro Almeida
1
Cullinane, Joe
1
Dalakas, Vassilis
1
Dass, Mayukh
1
Dias Faria, Sandra
1
Esmark Jones, Carol L.
1
Evaristo, Roberto
1
Ferguson, Sarah Lord
1
Floreddu, Paola Barbara
1
Gamboa, Ana Margarida
1
Gil Saura, Irene
1
Gonçalves, Helena Martins
1
Grégoire, Yany
1
Guerreiro, João Pedro Silva Martins
1
Gómez-Suárez, Mónica
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Haenlein, Michael
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Heinonen, Kristina
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Ieva, Marco
1
Israeli, Aviad A.
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1
Karpinski, Aryn C.
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Killian, Ginger
1
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1
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Business horizons
Journal of hospitality marketing & management
Journal of business research : JBR
105
Journal of retailing and consumer services
85
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
The journal of product & brand management
33
International journal of electronic marketing and retailing : IJEMR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of strategic marketing
23
Journal of internet commerce
22
Technological forecasting & social change : an international journal
21
The journal of brand management : an international journal
21
Marketing intelligence & planning
20
Journal of promotion management : innovations in planning and applied research
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Asia Pacific journal of marketing and logistics
16
International journal of business information systems : IJBIS
16
International journal of electronic customer relationship management : IJECRM
16
Journal of the Academy of Marketing Science
16
SpringerLink / Bücher
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of service management
15
Cogent business & management
14
Journal of marketing
14
The service industries journal
14
Tourism management : research, policies, practice
14
International journal of electronic commerce : IJEC
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
International journal of technology marketing : IJTMkt
12
Journal of customer behaviour
12
Psychology & marketing
12
The journal of business & industrial marketing
12
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ECONIS (ZBW)
34
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1
Social
media
content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
2
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of
social
media
influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
3
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
4
Social
media
engagement and organic post effectiveness : a roadmap for increasing the effectiveness of
social
media
use in hospitality industry
Aydin, Gökhan
- In:
Journal of hospitality marketing & management
29
(
2020
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012256114
Saved in:
5
Consumer-generated reviews on
social
media
and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
8
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
9
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
10
A marketing communications approach for the digital era : managerial guidelines for
social
media
integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
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