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~isPartOf:"Business horizons"
~isPartOf:"Journal of internet commerce"
~person:"Anisi, David"
~subject:"Online-Marketing"
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The effects of digital media advertising content on message acceptance or rejection : brand trust as a moderating factor
Pintado, Teresa
;
Sanchez, Joaquin
;
Carcelén, Sonia
; …
- In:
Journal of internet commerce
16
(
2017
)
4
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011804517
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