//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~isPartOf:"Journal of internet commerce"
~person:"Cova, Bernard"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Brand
1
Brand content
1
Brand management
1
Genericide
1
Genericization
1
Google
1
Internet marketing
1
Markenartikel
1
Markenführung
1
Nescafé
1
Search engine
1
Social Web
1
Social media
1
Social web
1
Suchmaschine
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cova, Bernard
Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Sashittal, Hemant Chaitanya
2
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Anisi, David
1
Balagué, Christine
1
Baldus, Brian J.
1
Borin, Norm
1
Botha, Elsamari
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Bruning, Patrick F.
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Choe, Pilsung
1
Cooley, Delonia
1
Dass, Mayukh
1
DeMar, Michael
1
Deng, Qi
1
Esmark Jones, Carol L.
1
Fathima, Arshiya
1
Ferreira, Caitlin
1
Ferreira, João J. M.
1
Gamboa, Ana Margarida
1
Gaur, Sanjaya Singh
1
Gonçalves, Helena Martins
1
Hafez, Md.
1
Herjanto, Halimin
1
Hine, Michael J.
1
Hodis, Monica
1
Hu, Lingshu
1
Islam, Jamid Ul
1
Jassawalla, Avan R.
1
Ji, Shaobo
1
Kapoor, Anuj
1
Khan, Adil
1
Kietzmann, Jan
1
more ...
less ...
Published in...
All
Business horizons
Journal of internet commerce
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Re-branding brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->