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~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
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Search: subject_exact:"Motorsport"
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Motorsport
6
Sportmarketing
5
Sports marketing
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Business horizons
Journal of marketing channels : ... distribution systems, strategy, and management
Research
International journal of sport management and marketing : IJSMM
12
International journal of sports marketing & sponsorship
9
Journal of sports economics
7
SpringerLink / Bücher
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Journal of advertising research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Applied Marketing Science / Angewandte Marketingforschung
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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AIM Research Working Paper Series 053 [2007]
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Academy of Management journal : AMJ
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Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Corporate brand and corporate reputation
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Corporate communications : an international journal
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Department of Economics working paper
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Design and management of interfirm networks : franchise networks cooperatives and alliances
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Discussion paper series / IZA
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Economic development quarterly : the journal of American economic revitalization
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1
European journal of innovation management : EJIM
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Globalisierung des wirtschaftlichen Wettbewerbs im Sport
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ECONIS (ZBW)
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Die Formel 1 als mediatisiertes Sportereignis : Organisation, Präsentation und Rezeption
Boi, Kathryn
-
2015
Persistent link: https://www.econbiz.de/10010513541
Saved in:
2
Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian
-
2014
Persistent link: https://www.econbiz.de/10010427923
Saved in:
3
An examination of marketing channel conflict and cooperation in the motorsports industry
Gailey, Edward D.
;
Young, Joyce A.
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 212-228
Persistent link: https://www.econbiz.de/10009578201
Saved in:
4
Affinity and beyond : leveraging NASCAR's integrated supply network to drive fan equity
Cadwallader, Susan
;
Boyd, Tom
;
Thomas, Aaron
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009578202
Saved in:
5
Facilitating sponsorship channels in the business model of motorsports
Cobbs, Joe
;
Hylton, Melissa
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 173-192
Persistent link: https://www.econbiz.de/10009578205
Saved in:
6
Cheating and NASCAR : who's at the wheel?
Baucus, Melissa
;
Norton, William I.
;
Davis-Sramek, Beth
; …
- In:
Business horizons
51
(
2008
)
5
,
pp. 379-389
Persistent link: https://www.econbiz.de/10003766713
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