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~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Beverland, Michael"
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Beverland, Michael
Pitt, Leyland F.
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Business horizons
Journal of marketing research : JMR
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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