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~isPartOf:"Business horizons"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internet marketing"
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Internet marketing
Beziehungsmarketing
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Brand management
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Facebook
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Markenführung
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Online-Marketing
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Brand marketing
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Consumer behaviour
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Gamboa, Ana Margarida
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Gonçalves, Helena Martins
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Mateus, Inês
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Pereira, Hélia Gonçalves
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Salgueiro, Maria de Fátima
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Business horizons
Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Bridging the gap between advertising academia and practice
1
Journal of marketing management : MM
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
The globalisation of Chinese business : implications for multinational investors
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
2
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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