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~isPartOf:"The journal of product & brand management"
~subject:"Markenimage"
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Markenimage
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Product Placement
6
Product placement
6
Werbewirkung
6
Brand management
4
Markenführung
4
Brand image
3
Brand
2
Markenartikel
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Advertising
1
Advertising repetition
1
Attachment theory
1
Blatant placement
1
Brand attitudes
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Brand evaluation
1
Brand memory
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Brand name placement
1
Brand placement
1
Brand placements
1
Brand strategy
1
Identification theory
1
Meaning transfer model
1
Memory effects
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Optimal configuration
1
Persuasion knowledge
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Prominence
1
Qualitative comparative analysis
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SEM (structural equation modeling)
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Social learning theory
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Song lyrics
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Sponsoring
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Sponsorship
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Sponsorship disclosure
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Structural equation model
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Strukturgleichungsmodell
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Subtle placement
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Umbrella branding
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Chan, Fong Yee
1
Davtyan, Davit
1
Kohli, Chiranjeev S.
1
Li, Yongfa
1
Song, Sigen
1
Tashchian, Armen
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Thomas, Sunil
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Wang, Cheng Lu
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Business horizons
The journal of product & brand management
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Journal of business research : JBR
4
Journal of promotion management : JPM
4
Engaging consumers through branded entertainment and convergent media
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Enhancing knowledge development in marketing ; Vol. 21
1
International journal of arts management
1
International journal of management and marketing research : IJMMR
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Asia Business Studies
1
Journal of Indian business research
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
The IUP journal of brand management : IJBRM
1
The journal of asset management
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Vision : the journal of business perspective
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ECONIS (ZBW)
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Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
2
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
3
Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
Saved in:
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