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ECONIS (ZBW)
32
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1
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
2
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
3
Mindfulness and the challenges of working from home in times of crisis
Toniolo-Barrios, Mariana
;
Pitt, Leyland F.
- In:
Business horizons
64
(
2021
)
2
,
pp. 189-197
Persistent link: https://www.econbiz.de/10012494583
Saved in:
4
"Unprecedented," "extraordinary," and "we're all in this together" : does advertising really need to be so tedious in challenging times?
Demsar, Vlad
;
Sands, Sean
;
Campbell, Colin L.
;
Pitt, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 415-424
Persistent link: https://www.econbiz.de/10012590326
Saved in:
5
Confronting indifference toward truth : dealing with workplace bullshit
McCarthy, Ian P.
;
Hannah, David
;
Pitt, Leyland F.
; …
- In:
Business horizons
63
(
2020
)
3
,
pp. 253-263
Persistent link: https://www.econbiz.de/10012238277
Saved in:
6
Special issue: artificial intelligence and machine learning
Kietzmann, Jan
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012172013
Saved in:
7
Artificial intelligence and machine learning : what managers need to know
Kietzmann, Jan
;
Pitt, Leyland F.
- In:
Business horizons
63
(
2020
)
2
,
pp. 131-133
Persistent link: https://www.econbiz.de/10012172014
Saved in:
8
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
Saved in:
9
How to demotivate your top performers : lessons from professional cricket
Ewing, Thomas
;
Heilgenberg, Kerstin
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 149-155
Persistent link: https://www.econbiz.de/10011995681
Saved in:
10
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
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