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~isPartOf:"Business horizons"
~person:"Brocke, Jan"
~person:"Chatterjee, Debabroto"
~person:"Hasan, Helen"
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Brocke, Jan
Chatterjee, Debabroto
Hasan, Helen
Pitt, Leyland
Watson, Richard T.
13
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4
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4
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Business horizons
Business & Information Systems Engineering
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Business Horizons
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European management journal : publ. twice a year for the Scottish Business School
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Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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Cyberservice: Taming Service Marketing Problems with the World Wide Web - Here comes mass customization to the rescue. And you thought marketing your services was going to be hard
Pitt, Leyland
;
Berthon, Pierre
;
Watson, Richard T.
- In:
Business horizons
42
(
1999
)
1
,
pp. 11-18
Persistent link: https://www.econbiz.de/10006195838
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Marketing Communication And The World Wide Web
Berthon, Pierre
;
Pitt, Leyland
;
Watson, Richard T.
- In:
Business horizons
39
(
1996
)
5
,
pp. 24-32
Persistent link: https://www.econbiz.de/10006211058
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