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~isPartOf:"Business horizons"
~person:"Campbell, Colin L."
~person:"Shapiro, Daniel"
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Campbell, Colin L.
Shapiro, Daniel
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"Unprecedented," "extraordinary," and "we're all in this together" : does advertising really need to be so tedious in challenging times?
Demsar, Vlad
;
Sands, Sean
;
Campbell, Colin L.
;
Pitt, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 415-424
Persistent link: https://www.econbiz.de/10012590326
Saved in:
2
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-272
Persistent link: https://www.econbiz.de/10009960215
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