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~isPartOf:"Business horizons"
~person:"Campbell, Colin L."
~person:"Steyn, Peter G."
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"Unprecedented," "extraordinary," and "we're all in this together" : does advertising really need to be so tedious in challenging times?
Demsar, Vlad
;
Sands, Sean
;
Campbell, Colin L.
;
Pitt, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 415-424
Persistent link: https://www.econbiz.de/10012590326
Saved in:
2
Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.
;
Parent, Michael
;
Berthon, Pierre R.
; …
- In:
Business horizons
53
(
2010
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
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