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~isPartOf:"Business horizons"
~person:"Cova, Bernard"
~subject:"Brand management"
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Cova, Bernard
Pitt, Leyland F.
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Re-branding brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
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