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~isPartOf:"Business horizons"
~person:"Kaplan, Andreas M."
~subject:"Public relations"
~subject:"Werbung"
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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