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~isPartOf:"Business horizons"
~person:"Karahanna, Elena"
~person:"Pitt, Leyland"
~subject:"Virales Marketing"
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Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
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