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~isPartOf:"Business horizons"
~person:"Shapiro, Daniel M."
~type_genre:"Article in journal"
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Shapiro, Daniel M.
Pitt, Leyland F.
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Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
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