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~subject:"Advertising effects"
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Advertising effects
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Business horizons
International journal of advertising : the quarterly review of marketing communications
23
Journal of promotion management : JPM
16
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
10
Journal of advertising research
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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European journal of marketing : EJM
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The journal of product & brand management
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Journal of current issues and research in advertising : JCIRA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Psychology & marketing
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The journal of brand management : an international journal
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The marketing review
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Advertising in new formats and media : current research and implications for marketers
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Engaging consumers through branded entertainment and convergent media
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Gabler Edition Wissenschaft
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Innovatives Markenmanagement
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International journal of arts management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Indian business research
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Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising
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Journal of electronic commerce research : JECR
2
Journal of media business studies
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Medienmanagement und E-Business
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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AMS review : official publication of the Academy of Marketing Science
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Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
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2
Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
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