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~isPartOf:"Business horizons"
~subject:"Arbeitszufriedenheit"
~subject:"Internet marketing"
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Arbeitszufriedenheit
Internet marketing
Social Web
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Marketing management
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Pitt, Leyland F.
4
McCarthy, Ian P.
2
Berthon, Pierre R.
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Hannah, David
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Kietzmann, Jan H.
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Laurell, Christofer
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McCarthy, Jane M.
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Business horizons
Fundamentals of marketing research ; Vol. 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
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Marketing intelligence & planning
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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The journal of management development
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ECONIS (ZBW)
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Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
2
Confronting indifference toward truth : dealing with workplace bullshit
McCarthy, Ian P.
;
Hannah, David
;
Pitt, Leyland F.
; …
- In:
Business horizons
63
(
2020
)
3
,
pp. 253-263
Persistent link: https://www.econbiz.de/10012238277
Saved in:
3
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
4
Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
Saved in:
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