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Search: subject:"Relationship marketing"
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Brand
Beziehungsmarketing
69
Relationship marketing
69
Consumer behaviour
31
Konsumentenverhalten
31
Social Web
19
Social web
19
Marketing management
14
Marketingmanagement
14
Internet marketing
13
Online-Marketing
13
Brand management
12
Markenführung
12
Customer satisfaction
10
Kundenzufriedenheit
10
Social media
10
Customer value
8
Kundenwert
8
Betriebliche Wertschöpfung
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Customer integration
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Kundenintegration
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Value creation
7
Beschwerdemanagement
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Brand image
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Complaint management
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Dienstleistungsqualität
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Markenimage
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Customer experience
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E-commerce
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Electronic Commerce
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Lieferantenmanagement
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Markenartikel
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Supplier relationship management
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Abratt, Russell
1
Bal, Anjali S.
1
Bendixen, Michael
1
Brito, Eliane P. Z.
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1
Dass, Mayukh
1
Eisingerich, Andreas B
1
Gillingwater, Richard
1
Hanna, Richard
1
Kumar, Minu
1
Kumar, Shivina
1
Mateus, Inês
1
Merlo, Omar
1
Mills, Adam J.
1
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1
Pereira, Hélia Gonçalves
1
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1
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Business horizons
Journal of business research : JBR
73
The journal of product & brand management
68
The journal of brand management : an international journal
64
Journal of retailing and consumer services
58
Marketing intelligence & planning
18
Psychology & marketing
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of strategic marketing
14
European journal of marketing : EJM
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
European journal of marketing
9
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of service management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing analytics : JMA
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
SpringerLink / Bücher
6
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
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ECONIS (ZBW)
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
3
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
4
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
5
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
6
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
7
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
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