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~isPartOf:"Business horizons"
~subject:"Brand image"
~subject:"Markenführung"
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Business horizons
Journal of promotion management : JPM
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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The journal of brand management : an international journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Engaging consumers through branded entertainment and convergent media
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Innovatives Markenmanagement
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Tourism management : research, policies, practice
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AMS review : official publication of the Academy of Marketing Science
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advancing insights on brand management
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Advertising in new formats and media : current research and implications for marketers
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Der Markt : international journal of marketing
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Enhancing knowledge development in marketing ; Vol. 21
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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International journal of arts management
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of wine business research
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Journal of Asia Business Studies
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Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
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Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
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