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~isPartOf:"Business horizons"
~subject:"Brand management"
~subject:"Social web"
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Brand management
Social web
Markenführung
52
Brand
26
Markenartikel
24
Social Web
20
Consumer behaviour
19
Konsumentenverhalten
19
Internet marketing
17
Online-Marketing
17
Brand image
15
Markenimage
15
Beziehungsmarketing
12
Relationship marketing
12
Social media
9
Branding
8
HR marketing
8
Personalmarketing
8
Marketing management
7
Marketingmanagement
7
Advertising effects
5
Corporate culture
5
Human Resource Management
5
Personalmanagement
5
Unternehmenskultur
5
Werbewirkung
5
Brand strategy
4
Crowdsourcing
4
Narrative Methode
4
Narrative method
4
Personalbeschaffung
4
Recruitment
4
Strategic management
4
Strategisches Management
4
USA
4
United States
4
Branding strategy
3
Consumer engagement
3
Corporate reputation
3
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3
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53
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Pitt, Leyland F.
3
Berthon, Pierre R.
2
Gelb, Betsy D.
2
Kohli, Chiranjeev
2
Miles, Sandra Jeanquart
2
Sashittal, Hemant Chaitanya
2
Abratt, Russell
1
Avery, Jill
1
Bal, Anjali S.
1
Balagué, Christine
1
Bendell, Bari L.
1
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1
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1
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1
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1
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1
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1
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1
Brasel, S. Adam
1
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1
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1
Brown, Stephen
1
Brown, Terrence E.
1
Bruning, Patrick F.
1
Campbell, Colin L.
1
Cao, Jia Jocelyn
1
Carpenter, Gregory S.
1
Chan, Annie
1
Chen, Steven
1
Cooper, Holly B.
1
Corkindale, David
1
Cova, Bernard
1
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1
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1
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1
DeMar, Michael
1
Dekimpe, Marnik G.
1
Dessart, Laurence
1
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1
Eisingerich, Andreas B
1
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Business horizons
Journal of business research : JBR
604
The journal of brand management : an international journal
563
The journal of product & brand management
387
Journal of retailing and consumer services
286
SpringerLink / Bücher
262
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Journal of marketing communications
108
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
75
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
56
Research
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
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ECONIS (ZBW)
53
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1
Crafting a paying-it-forward mindset in business : five principles for a competitive employer
branding
advantage
Eriksson, Theresa
;
Näppä, Anna
;
Robertson, Jeandri
- In:
Business horizons
66
(
2023
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10013534394
Saved in:
2
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Saved in:
3
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
4
Embracing diversity, equity, and inclusion (DEI) : considerations and opportunities for brand managers
Ferraro, Carla
;
Hemsley, Alicia
;
Sands, Sean
- In:
Business horizons
66
(
2023
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014333463
Saved in:
5
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
6
Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
Kemp, April
;
Gravois, Renée
;
Syrdal, Holly
;
McDougal, …
- In:
Business horizons
66
(
2023
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10014304266
Saved in:
7
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
8
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
9
Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
Saved in:
10
Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.
;
Carpenter, Gregory S.
- In:
Business horizons
65
(
2022
)
5
,
pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
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