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E-commerce
Beziehungsmarketing
69
Relationship marketing
69
Consumer behaviour
31
Konsumentenverhalten
31
Social Web
19
Social web
19
Marketing management
14
Marketingmanagement
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Brand image
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Business horizons
Journal of retailing and consumer services
46
International journal of electronic customer relationship management : IJECRM
38
Journal of business research : JBR
26
Industrial marketing management : the international journal for industrial and high-tech firms
22
International journal of business information systems : IJBIS
21
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Electronic commerce research
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
International journal of internet marketing and advertising : IJIMA
16
International journal of electronic marketing and retailing : IJEMR
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of internet commerce
14
The journal of business & industrial marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of electronic commerce research : JECR
12
The service industries journal
12
Electronic markets : the international journal on networked business
11
Electronic Services
10
International journal of electronic commerce : IJEC
10
Journal of retailing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Information systems and e-business management : ISeB
9
International journal of retail & distribution management
9
Journal of marketing
9
Journal of open innovation : technology, market, and complexity
9
Arbeitsberichte der Hochschule für Wirtschaft FHNW
8
International journal of networking and virtual organisations : IJNVO
8
Journal of management information systems : JMIS
8
SpringerLink / Bücher
8
Arbeitsbericht ... des Competence Center E-Business Basel
7
Cogent business & management
7
Gabler Edition Wissenschaft
7
International journal of technology marketing : IJTMkt
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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Electronic commerce research and applications
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ECONIS (ZBW)
5
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1
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
2
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
3
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
4
Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
5
Maximizing customer value via mass customized e-consumer services
Grenci, Richard T.
;
Watts, Charles A.
- In:
Business horizons
50
(
2007
)
2
,
pp. 123-132
Persistent link: https://www.econbiz.de/10003425854
Saved in:
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