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~isPartOf:"Business horizons"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Markenimage
Advertising effects
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Brand management
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Consumer behaviour
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Markenführung
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Product Placement
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Product placement
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Werbewirkung
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Blatant placement
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Corkindale, David
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Kohli, Chiranjeev S.
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Business horizons
International journal of advertising : the quarterly review of marketing communications
19
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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European journal of marketing : EJM
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Journal of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of promotion management : innovations in planning and applied research
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The journal of brand management : an international journal
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The journal of product & brand management
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Journal of current issues and research in advertising
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Psychology & marketing
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Engaging consumers through branded entertainment and convergent media
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International journal of internet marketing and advertising : IJIMA
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Journal of current issues and research in advertising : JCIRA
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of media business studies
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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AMS review : official publication of the Academy of Marketing Science
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Australasian marketing journal
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Cogent business & management
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Enhancing knowledge development in marketing ; Vol. 21
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Health marketing quarterly
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International journal of arts management
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International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
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International journal of emerging markets
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International journal of management & transformation : ... annual edition
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International journal of management and marketing research : IJMMR
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International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
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Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
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