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~subject:"Marketing research"
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From competitive advantage to nodal advantage : ecosystem structure and the new five forces that affect prosperity
Kumar, Piyush
;
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
58
(
2015
)
4
,
pp. 469-481
Persistent link: https://www.econbiz.de/10011300876
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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