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~isPartOf:"Business horizons"
~subject:"Relationship marketing"
~subject:"Social network"
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Relationship marketing
Social network
Social Web
90
Social web
90
Internet marketing
57
Online-Marketing
57
Social media
39
Consumer behaviour
24
Konsumentenverhalten
24
Beziehungsmarketing
21
Brand management
19
Markenführung
19
Viral marketing
14
Virales Marketing
14
Marketing management
12
Marketingmanagement
12
Digitalisierung
11
Digitization
11
E-commerce
9
Electronic Commerce
9
Soziales Netzwerk
9
Public relations
8
Öffentlichkeitsarbeit
8
Brand
7
Brand image
7
Markenimage
7
Facebook
6
Internet
6
Online retailing
6
Online-Handel
6
Social media marketing
6
Twitter
6
USA
6
United States
6
Virtual reality
6
Virtuelle Realität
6
Advertising effects
5
Branding
5
Crowdsourcing
5
Digital marketing
5
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28
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28
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5
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English
28
Author
All
Alge, Bradley J.
1
Babich, Volodymyr
1
Bal, Anjali S.
1
Bizzi, Lorenzo
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Bruning, Patrick F.
1
Cabiddu, Francesca
1
Campbell, Colin L.
1
Chapple, Larelle
1
Chen, Houn-Gee
1
Couto, João Pedro Almeida
1
Cullinane, Joe
1
Dalakas, Vassilis
1
Dass, Mayukh
1
Dias Faria, Sandra
1
Esmark Jones, Carol L.
1
Evaristo, Roberto
1
Ferguson, Sarah Lord
1
Floreddu, Paola Barbara
1
Gamboa, Ana Margarida
1
Gonçalves, Helena Martins
1
Grégoire, Yany
1
Haenlein, Michael
1
Hanna, Richard
1
Heinonen, Kristina
1
Karahanna, Elena
1
Killian, Ginger
1
Kumar, Shivina
1
Labban, Alice
1
Lahuerta Otero, Eva
1
Lee, In
1
Lin, Hsin-Chen
1
Lin, Tom M. Y.
1
Liu, Qianqian
1
Luarn, Pin
1
Marshall, Greg W.
1
Martini, Antonella
1
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Published in...
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Business horizons
Journal of business research : JBR
155
Journal of retailing and consumer services
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Technological forecasting & social change : an international journal
67
International journal of internet marketing and advertising : IJIMA
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of product & brand management
36
International journal of business information systems : IJBIS
32
Journal of management information systems : JMIS
30
International journal of electronic marketing and retailing : IJEMR
29
Journal of internet commerce
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of strategic marketing
27
Electronic commerce research
26
Information systems research : ISR
25
International journal of hospitality management
24
The journal of brand management : an international journal
24
Cogent business & management
23
Journal of marketing communications
23
SpringerLink / Bücher
23
Marketing intelligence & planning
22
Tourism management : research, policies, practice
22
International journal of e-business research : an official publication of the Information Resources Management Association
21
Journal of marketing
21
Journal of electronic commerce research : JECR
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of promotion management : innovations in planning and applied research
20
Management information systems : mis quarterly
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of the Academy of Marketing Science
19
Asia Pacific journal of marketing and logistics
18
International journal of electronic commerce : IJEC
18
Journal of marketing management : MM
18
Journal of organizational computing and electronic commerce
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of electronic customer relationship management : IJECRM
17
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ECONIS (ZBW)
28
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1
The double-edged impact of
social
media
on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
2
Social
media
analytics for enterprises : typology, methods, and processes
Lee, In
- In:
Business horizons
61
(
2018
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10011809032
Saved in:
3
The use of
social
media
to detect corporate fraud : a case study approach
Xiong, Feng
;
Chapple, Larelle
;
Yin, Haiying
- In:
Business horizons
61
(
2018
)
4
,
pp. 623-633
Persistent link: https://www.econbiz.de/10011883632
Saved in:
4
Business performance and
social
media
: love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
5
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
6
A marketing communications approach for the digital era : managerial guidelines for
social
media
integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
7
Social
media
and human need satisfaction : implications for
social
media
marketing
Zhu, Yu-Qian
;
Chen, Houn-Gee
- In:
Business horizons
58
(
2015
)
3
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
Saved in:
8
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
9
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
10
Social networks and
social
media
: understanding and managing influence vulnerability in a connected society
Bruning, Patrick F.
;
Alge, Bradley J.
;
Lin, Hsin-Chen
- In:
Business horizons
63
(
2020
)
6
,
pp. 749-761
Persistent link: https://www.econbiz.de/10012388351
Saved in:
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