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~isPartOf:"Business horizons"
~subject:"Social web"
~type_genre:"Konferenzbeitrag"
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Business horizons
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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International journal of advertising : the quarterly review of marketing communications
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Bridging the gap between advertising academia and practice
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Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
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Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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