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Advertising effects
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Brand management
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Consumer behaviour
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Markenführung
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Product Placement
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Product placement
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Werbewirkung
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Blatant placement
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Brand placement
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Corkindale, David
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Kohli, Chiranjeev S.
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Neale, Michael
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Thomas, Sunil
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Business horizons
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
28
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
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Journal of advertising research
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Journal of marketing communications
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European journal of marketing : EJM
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Journal of promotion management : innovations in planning and applied research
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Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
The journal of brand management : an international journal
5
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Psychology & marketing
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The journal of product & brand management
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The marketing review
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Journal of Indian business research
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Journal of advertising
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Journal of current issues and research in advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
3
Tourism and hospitality planning & development
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Tourism management : research, policies, practice
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International journal of arts management
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International journal of internet marketing and advertising : IJIMA
2
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of electronic commerce research : JECR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Journal of marketing
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Journal of media business studies
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Marketing : ZFP ; journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The IUP journal of brand management : IJBRM
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Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
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Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
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