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Search: subject:"branding"
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Brand management
52
Markenführung
52
Brand
26
Markenartikel
24
Social Web
20
Social web
20
Consumer behaviour
19
Konsumentenverhalten
19
Internet marketing
17
Online-Marketing
17
Brand image
15
Markenimage
15
Beziehungsmarketing
12
Relationship marketing
12
Social media
9
Branding
8
HR marketing
8
Personalmarketing
8
Marketing management
7
Marketingmanagement
7
Advertising effects
5
Corporate culture
5
Human Resource Management
5
Personalmanagement
5
Unternehmenskultur
5
Werbewirkung
5
Brand strategy
4
Crowdsourcing
4
Narrative Methode
4
Narrative method
4
Personalbeschaffung
4
Recruitment
4
Strategic management
4
Strategisches Management
4
USA
4
United States
4
Branding strategy
3
Consumer engagement
3
Corporate reputation
3
Firmenimage
3
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Undetermined
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59
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2
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English
59
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Pitt, Leyland F.
3
Berthon, Pierre R.
2
Brown, Stephen
2
Gelb, Betsy D.
2
Kietzmann, Jan
2
Kohli, Chiranjeev
2
Miles, Sandra Jeanquart
2
Sashittal, Hemant Chaitanya
2
Abratt, Russell
1
Avery, Jill
1
Bal, Anjali S.
1
Balagué, Christine
1
Balkin, David B.
1
Bendell, Bari L.
1
Bendixen, Michael
1
Berman, Barry
1
Birnik, Andreas
1
Birnik, Anna-Karin
1
Boon, Edward
1
Borin, Norm
1
Botha, Elsamari
1
Brasel, S. Adam
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Bruning, Patrick F.
1
Campbell, Colin L.
1
Cao, Jia Jocelyn
1
Carpenter, Gregory S.
1
Chan, Annie
1
Chen, Steven
1
Cooper, Holly B.
1
Corkindale, David
1
Cova, Bernard
1
Crittenden, Victoria Lynn
1
Dabirian, Amir
1
Dass, Mayukh
1
De Beer, Jeremy
1
DeMar, Michael
1
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Business horizons
Journal of business research : JBR
609
The journal of brand management : an international journal
575
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
120
Springer eBook Collection
115
Marketing intelligence & planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
110
International journal of hospitality management
109
Journal of marketing communications
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Research
79
Marketing letters : a journal of research in marketing
75
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International marketing review
62
International journal of advertising : the review of marketing communications
61
NBER Working Paper
61
Qualitative market research : an international journal
61
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
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ECONIS (ZBW)
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11
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
12
Open
branding
: managing the unauthorized use of brand-related intellectual property
Robson, Karen
;
De Beer, Jeremy
;
McCarthy, Ian P.
- In:
Business horizons
63
(
2020
)
6
,
pp. 773-785
Persistent link: https://www.econbiz.de/10012388376
Saved in:
13
A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven
;
Kim, Yuna
;
Kohli, Chiranjeev
- In:
Business horizons
60
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
Saved in:
14
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.
;
Morris, Bruce
;
Friedman, Ana
- In:
Business horizons
64
(
2021
)
5
,
pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Saved in:
15
When gig workers become essential : leveraging customer moral self-awareness beyond COVID-19
Friedland, Julian
;
Balkin, David B.
- In:
Business horizons
66
(
2023
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10014281707
Saved in:
16
Strategic personal
branding
: and how it pays off
Rangarajan, Deva
;
Gelb, Betsy D.
;
Vandaveer, Amy
- In:
Business horizons
60
(
2017
)
5
,
pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
Saved in:
17
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
18
The candidate experience : is it damaging your employer brand?
Miles, Sandra Jeanquart
;
McCamey, Randy
- In:
Business horizons
61
(
2018
)
5
,
pp. 755-764
Persistent link: https://www.econbiz.de/10011922239
Saved in:
19
Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.
;
Grammich, Clifford A.
- In:
Business horizons
63
(
2020
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012238290
Saved in:
20
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
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