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~isPartOf:"Business of bollywood : the changing dimensions"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Business of bollywood : the changing dimensions
Marketing letters : a journal of research in marketing
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
Working paper / National Bureau of Economic Research, Inc.
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of travel and tourism marketing
17
NBER working paper series
17
Journal of business research : JBR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
NBER Working Paper
15
Applied economics letters
14
International journal of arts management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Psychology & marketing
9
Creative industries and developing countries : voice, choice and economic growth
8
Industry and innovation
8
Journal of promotion management : JPM
8
SpringerLink / Bücher
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Trade information bulletin
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Kom / Kommission der Europäischen Gemeinschaften
7
Working paper series
7
Business history
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Economic history working papers / LSE, Economic History Department
6
Economic research
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Harvard business review : HBR
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International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
Reports and papers on mass communication
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Review of industrial organization : RIO
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The journal of law & economics
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
An investigation of the impact of Black male and female actors on US movies' box-office across countries
Giannetti, Verdiana
;
Chen, Jieke
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10014333930
Saved in:
2
Hollywood caught in two worlds? : the impact of the Bechdel test on the international box office performance of cinematic films
Valentowitsch, Johann
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10014333935
Saved in:
3
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
4
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
5
Do tax incentives affect business location and economic development? : evidence from state film incentives
Button, Patrick
-
2019
Persistent link: https://www.econbiz.de/10012055496
Saved in:
6
The bigger picture : combining econometrics with analytics improve forecasts of movie success
Lehrer, Steven F.
;
Xie, Tian
-
2018
Persistent link: https://www.econbiz.de/10011890015
Saved in:
7
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
8
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo
;
Jang, Sungha
;
Cai, Gangshu
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
Saved in:
9
Exploring the small movie profitability puzzle
Huang, Dongling
;
Markovitch, Dmitri G.
;
Strijnev, Andrei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10010490156
Saved in:
10
Welfare effects of full-line forcing contracts in the video rental industry
Ho, Justin
;
Ho, Katherine
;
Mortimer, Julie Holland
-
2008
Persistent link: https://www.econbiz.de/10003792764
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