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~isPartOf:"Business of bollywood : the changing dimensions"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Chen, Jialie"
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Business of bollywood : the changing dimensions
Marketing letters : a journal of research in marketing
Working paper / National Bureau of Economic Research, Inc.
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The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
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