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~isPartOf:"Business organizations and collaborative web : practices, strategies and patterns"
~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of marketing management : MM"
~person:"Malthouse, Edward C."
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Customer integration
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1
B2B Marketing
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Brand image
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Supplier relationship management
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brand
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brand dialogue behaviours
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customer experience
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customer experiences
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Malthouse, Edward C.
Calder, Bobby J.
2
Collinger, Tom
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Arora, Mehak
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Business organizations and collaborative web : practices, strategies and patterns
Journal of marketing analytics : JMA
Journal of marketing management : MM
Customer engagement : contemporary issues and challenges
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service management
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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Process control for monitoring customer engagement
Malthouse, Edward C.
;
Wang, Wei-Lin
;
Calder, Bobby J.
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
Saved in:
2
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
3
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
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