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~isPartOf:"Business organizations and collaborative web : practices, strategies and patterns"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~person:"Hollebeek, Linda D."
~person:"Malthouse, Edward C."
~subject:"Relationship marketing"
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Search: subject_exact:"Customer integration"
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Relationship marketing
Beziehungsmarketing
4
Consumer behaviour
4
Customer integration
4
Konsumentenverhalten
4
Kundenintegration
4
Brand image
2
Brand management
2
Customer engagement
2
Markenführung
2
Markenimage
2
Customer perceived value
1
Customer value
1
Customer-based brand equity
1
Internet marketing
1
Kundenwert
1
Online-Marketing
1
Perceived customer value theory
1
Social Web
1
Social web
1
Stimulus-organism-response theory
1
USA
1
United States
1
User-generated content
1
Viral marketing
1
Virales Marketing
1
brand
1
brand dialogue behaviours
1
customer experience
1
customer experiences
1
elaboration likelihood model
1
engagement
1
engagement ecosystem
1
non-purchase behaviours
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social media
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Hollebeek, Linda D.
Malthouse, Edward C.
Johnson, Lester W.
2
Leckie, Civilai
2
Nyadzayo, Munyaradzi
2
Agrawal, Rajat
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Baron, Steve
1
Baumann, Jasmin
1
Bharti, Kumkum
1
Bowden, Jana
1
Bridson, Kerrie
1
Brito, Eliane Pereira Zamith
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cambra-Fierro, Jesus
1
Cassidy, Kim
1
Chang, Kirk
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Conduit, Jodie
1
Davey, Bill
1
Evans, Jody
1
France, Cassandra
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Jain, Sheetal
1
Ji, Chunli
1
Kim, Su Jung
1
Le Meunier-FitzHugh, Kenneth
1
Le Quynh Hoa
1
Li, Kefang
1
Lu, Xiaoming
1
Luu Trong Tuan
1
Marbach, Julia
1
Maslowska, Ewa
1
Matzler, Kurt
1
Melero-Polo, Iguacel
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Business organizations and collaborative web : practices, strategies and patterns
Journal of marketing management : MM
Marketing intelligence & planning
Journal of retailing and consumer services
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of service research
3
Journal of service research : JSR
3
Customer engagement : contemporary issues and challenges
2
Handbook of research on customer engagement
1
Journal of business research : JBR
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Organizations and markets in emerging economies
1
The journal of product & brand management
1
The service industries journal
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ECONIS (ZBW)
4
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1
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
2
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
3
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
4
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
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