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~isPartOf:"Business organizations and collaborative web : practices, strategies and patterns"
~isPartOf:"Journal of marketing management : MM"
~person:"Baumann, Jasmin"
~person:"Bowden, Jana"
~person:"Malthouse, Edward C."
~subject:"Relationship marketing"
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Search: subject_exact:"Customer integration"
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Relationship marketing
Beziehungsmarketing
4
Customer integration
4
Kundenintegration
4
Consumer behaviour
3
Konsumentenverhalten
3
Lieferantenmanagement
2
Supplier relationship management
2
Betriebliche Wertschöpfung
1
Brand image
1
Brand management
1
Customer engagement
1
Customer satisfaction
1
Customer value
1
Dienstleistung
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Internet marketing
1
Kundenwert
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Service industry
1
Service quality
1
Services
1
Social Web
1
Social web
1
User-generated content
1
Value creation
1
Viral marketing
1
Virales Marketing
1
brand
1
brand dialogue behaviours
1
buyer-seller interaction
1
co-creation
1
customer disengagement
1
customer engagement
1
customer experience
1
customer experiences
1
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Baumann, Jasmin
Bowden, Jana
Malthouse, Edward C.
Baron, Steve
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cassidy, Kim
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Conduit, Jodie
1
Davey, Bill
1
Evans, Jody
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Hollebeek, Linda D.
1
Johnson, Lester W.
1
Kim, Su Jung
1
Le Meunier-FitzHugh, Kenneth
1
Leckie, Civilai
1
Lu, Xiaoming
1
Marbach, Julia
1
Maslowska, Ewa
1
Matzler, Kurt
1
Minkiewicz, Joanna
1
Mooradian, Todd A.
1
Naumann, Kay
1
Nunan, Daniel
1
Nyadzayo, Munyaradzi
1
Parker, Kevin R.
1
Pedersen, Per Egil
1
Pichler, Elisabeth A.
1
Power, Damien
1
Raquel, Cristiana
1
Solem, Birgit Andrine Apenes
1
Stephens, R. Todd
1
Thomas, Robert
1
Vandenbosch, Mark B.
1
Wei, Chiou-Fong
1
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Business organizations and collaborative web : practices, strategies and patterns
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Customer engagement : contemporary issues and challenges
1
Journal of marketing analytics : JMA
1
Journal of marketing theory and practice
1
Journal of service management
1
Journal of service research : JSR
1
Journal of strategic marketing
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ECONIS (ZBW)
4
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1
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
2
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
3
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
4
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
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