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~isPartOf:"Business strategies for sustainability"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
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Business strategies for sustainability
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Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
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2
Is customer-centric sustainability an element of marketing strategy? : evidence from Indian firms
Mishra, Prashant
;
Sarkar, Runa
- In:
Business strategies for sustainability
,
(pp. 116-130)
.
2019
Persistent link: https://www.econbiz.de/10011932870
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