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~isPartOf:"Business-to-Business-Marketing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~person:"Kleinaltenkamp, Michael"
~subject:"Business-to-business marketing"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
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Business-to-business marketing
Marketingtheorie
Pricing strategy
B-to-B-Marketing
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Kleinaltenkamp, Michael
Adamson, Brent
3
Claßen, Matthias
2
Dixon, Matthew
2
Minculescu, Ioana
2
Nolte, Philipp Johannes
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Schönhoff, Alejandro-Marcel
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Moore, Geoffrey A.
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Business-to-Business-Marketing
Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
6
Business relationship management and marketing
5
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
3
Kohlhammer Edition Marketing
3
Springer texts in business and economics
3
SpringerLink / Bücher
3
Technischer Vertrieb
3
Springer Texts in Business and Economics
2
Springer eBook Collection / Business and Economics
2
Advances in services marketing
1
Aufbruch : Ingredient Branding schafft Werte
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Journal of Business & Industrial Marketing
1
Journal of service research
1
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Springer eBook Collection / Business and Management
1
VDI-[Buch]
1
Volume 21, Issue 2
1
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Kleinaltenkamp, Michael
;
Classen, Matthias
;
Fischer, Andreas
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
2
,
pp. 42-47
Persistent link: https://www.econbiz.de/10008809346
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