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~isPartOf:"Business-to-Business-Marketing"
~isPartOf:"Journal of customer behaviour"
~person:"Pattinson, Hugh M."
~subject:"Business-to-business marketing"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
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Business-to-Business-Marketing
Journal of customer behaviour
Business-to-business marketing management : strategies, cases and solutions
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Field guide to case study research in business-to-business marketing and purchasing
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21st century applicability of the interaction model : does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009664032
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