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~isPartOf:"Business-to-Business-Marketing"
~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~source:"econis"
~subject:"United Kingdom"
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B-to-B-Marketing
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Business-to-Business-Marketing
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing management : MM
4
The journal of business & industrial marketing
3
Marketing intelligence & planning
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Supply chain management : an international journal
2
CEMMAP working papers / Centre for Microdata Methods and Practice
1
Context and semantics for knowledge management : technologies for personal productivity
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E-business applications for product development and competitive growth : emerging technologies
1
Enterprise & society : the international journal of business history
1
Enterprise information systems for business integration in SMEs : technological, organizational, and social dimensions
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Hutchinson marketing library
1
Innovation through knowledge transfer 2012
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal for international business and entrepreneurship development
1
Journal of advertising research
1
Journal of business market management : jbm
1
Journal of customer behaviour
1
Journal of enterprising culture
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Journal of service management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Outsourcing and offshoring business services
1
Qualitative market research : an international journal
1
Strategic change
1
The journal of brand management : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
Saved in:
2
The British approach to Europe
Cunningham, Malcolm T.
- In:
Strategies for international industrial marketing : the …
,
(pp. 165-234)
.
2013
Persistent link: https://www.econbiz.de/10009689244
Saved in:
3
The Swedish approach to Europe
Håkansson, Håkan
- In:
Strategies for international industrial marketing : the …
,
(pp. 127-164)
.
2013
Persistent link: https://www.econbiz.de/10009689245
Saved in:
4
The German approach to Europe
Johanson, Jan
;
Wootz, Björn
- In:
Strategies for international industrial marketing : the …
,
(pp. 79-126)
.
2013
Persistent link: https://www.econbiz.de/10009689247
Saved in:
5
The French approach to Europe
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 11-78)
.
2013
Persistent link: https://www.econbiz.de/10009689248
Saved in:
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