//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business-to-Business-Marketing"
~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~isPartOf:"The journal of services marketing"
~subject:"Dienstleistungsmarketing"
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsmarketing
Strategisches Management
B-to-B-Marketing
27
Business-to-business marketing
27
Lieferantenmanagement
16
Supplier relationship management
16
Business-to-Business-Marketing
13
Deutschland
11
Germany
10
Marketing management
10
Marketingmanagement
10
Dienstleistungsqualität
6
International marketing
6
Internationales Marketing
6
Service quality
6
Beziehungsmarketing
5
France
5
Frankreich
5
Großbritannien
5
Italien
5
Italy
5
Relationship marketing
5
Schweden
5
Services marketing
5
Sweden
5
United Kingdom
5
Customer satisfaction
4
Dienstleistung
4
Dienstleistungssektor
4
Kundenzufriedenheit
4
Service industry
4
Business services
3
Innovation
3
Strategic management
3
Unternehmensdienstleistung
3
Adhesive
2
Beschaffung
2
Brand image
2
Competitive advantage
2
Confidence
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Hochschulschrift
1
Thesis
1
Language
All
English
6
German
2
Author
All
Minculescu, Ioana
2
Turnbull, Peter W.
2
Valla, Jean-Paul
2
Davis, Donna F.
1
Golicic, Susan L.
1
Groth, Markus
1
Hallén, Lars
1
Marquardt, Adam J.
1
Miller, Kenneth E.
1
Nätti, Satu
1
Rauyruen, Papassapa
1
Sandbacka, Jenny
1
Tähtinen, Jaana
1
more ...
less ...
Published in...
All
Business-to-Business-Marketing
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
The journal of services marketing
Industrial marketing management : the international journal for industrial and high-tech firms
26
The journal of business & industrial marketing
10
SpringerLink / Bücher
5
Journal of business-to-business marketing
4
Kohlhammer Edition Marketing
3
Edition KWV
2
Gabler Edition Wissenschaft
2
Journal of strategic marketing
2
Schriftenreihe angewandtes B2B-Marketing
2
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
DUV / Wirtschaftswissenschaft
1
Die Betriebswirtschaft : DBW
1
Direct marketing : an international journal
1
ERIM report series research in management
1
Engineering online library
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Europäische Hochschulschriften / 5
1
Foundation series in business marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research / Event- und Impaktforschung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler-Edition Wissenschaft / Integrierte Logistik und Unternehmensführung
1
Handbook of strategic account management : a comprehensive resource
1
Handbook on business information systems
1
International business and economics research journal
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of purchasing and supply management
1
Journal of service research
1
Journal of small business and enterprise development
1
Journal of strategy and management
1
Journal of the Academy of Marketing Science
1
Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven
1
Managing digital open innovation
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Leistungsindividualisierung im B-to-B-Bereich : die Einzigartigkeit im Rahmen der Dienstleistungsgestaltung
Minculescu, Ioana
-
2013
Persistent link: https://www.econbiz.de/10010442749
Saved in:
2
Branding activities of a micro industrial services company
Sandbacka, Jenny
;
Nätti, Satu
;
Tähtinen, Jaana
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 166-177
Persistent link: https://www.econbiz.de/10009747182
Saved in:
3
The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
Saved in:
4
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
Saved in:
5
A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
Saved in:
6
Leistungsindividualisierung im B-to-B-Bereich : Die Einzigartigkeit im Rahmen der Dienstleistungsgestaltung
Minculescu, Ioana
-
2013
mit dem Schwerpunkt
B-to-B-Marketing
, Dienstleistungsmarketing oder Operations-Research · Fach- und Führungskräfte, die …
Persistent link: https://www.econbiz.de/10014016741
Saved in:
7
B2B services branding in the logistics services industry
Marquardt, Adam J.
;
Golicic, Susan L.
;
Davis, Donna F.
- In:
The journal of services marketing
25
(
2011
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10009009736
Saved in:
8
B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa
;
Miller, Kenneth E.
;
Groth, Markus
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->