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~isPartOf:"Business-to-Business-Marketing"
~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~isPartOf:"The journal of services marketing"
~subject:"Dienstleistungsmarketing"
~type_genre:"Article in journal"
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Dienstleistungsmarketing
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungsqualität
6
Service quality
6
Beziehungsmarketing
5
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
5
Business services
3
Services marketing
3
Unternehmensdienstleistung
3
Brand image
2
Customer satisfaction
2
Dienstleistung
2
Dienstleistungssektor
2
E-commerce
2
Electronic Commerce
2
Kundenzufriedenheit
2
Markenimage
2
Service industry
2
Services
2
Adequate service level (ASL)
1
B2B customer experience
1
B2B services
1
Beschwerdemanagement
1
Betriebliche Wertschöpfung
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Brand architecture
1
Brand management
1
Bundling strategy
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Business-to-business
1
Business-to-business (B2B)
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Business-to-business services
1
Cambodia
1
Commitment
1
Complaint management
1
Customer integration
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Customer service
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Domino effect
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Davis, Donna F.
1
Golicic, Susan L.
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Groth, Markus
1
Marquardt, Adam J.
1
Miller, Kenneth E.
1
Nätti, Satu
1
Rauyruen, Papassapa
1
Sandbacka, Jenny
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Tähtinen, Jaana
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Business-to-Business-Marketing
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
The journal of services marketing
Industrial marketing management : the international journal for industrial and high-tech firms
13
The journal of business & industrial marketing
5
Die Betriebswirtschaft : DBW
1
International business and economics research journal
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of service research
1
Journal of strategy and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Branding activities of a micro industrial services company
Sandbacka, Jenny
;
Nätti, Satu
;
Tähtinen, Jaana
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 166-177
Persistent link: https://www.econbiz.de/10009747182
Saved in:
2
B2B services branding in the logistics services industry
Marquardt, Adam J.
;
Golicic, Susan L.
;
Davis, Donna F.
- In:
The journal of services marketing
25
(
2011
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10009009736
Saved in:
3
B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa
;
Miller, Kenneth E.
;
Groth, Markus
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
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