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~isPartOf:"Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere"
~isPartOf:"Gabler Edition Wissenschaft"
~person:"Jacob, Frank"
~person:"Strothmann, Karl-Heinz"
~subject:"Germany"
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Germany
B-to-B-Marketing
2
Business-to-business marketing
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Deutschland
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Competence
1
Investitionsgüterindustrie
1
Investitionsgütermarketing
1
Kernkompetenz
1
Know-how-Transfer
1
Knowledge transfer
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Kompetenz
1
Marketing
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Marketing management
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Marketingmanagement
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Product design
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Produktgestaltung
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Theorie
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Jacob, Frank
Strothmann, Karl-Heinz
Kleinaltenkamp, Michael
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Boysen, Werner
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Fließ, Sabine
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Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
Gabler Edition Wissenschaft
Dialog der Marktpartner : kommunikationstechn. Fachreihe
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
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Einzelkundenbezogene Produktgestaltung - Ergebnisse einer empirischen Untersuchung
Jacob, Frank
;
Kleinaltenkamp, Michael
-
1994
Persistent link: https://www.econbiz.de/10000927480
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