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~isPartOf:"Business-to-business marketing management : strategies, cases and solutions"
~language:"eng"
~subject:"Auction"
~subject:"B-to-B-Marketing"
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Auction
B-to-B-Marketing
Lieferantenmanagement
6
Supplier relationship management
6
Business-to-business marketing
5
Beschaffung
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
E-commerce
1
Electronic Commerce
1
Führungskräfte
1
Globalisierung
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Globalization
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Knowledge management
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Knowledge transfer
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Managers
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Markenführung
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Markenimage
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Procurement
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Relationship marketing
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Resource-based view
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Strategic management
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Strategisches Management
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Chandler, Jennifer D.
1
Glynn, Mark S.
1
Johnston, Wesley J.
1
Montgomery, David B.
1
Pattinson, Hugh M.
1
Pförtsch, Waldemar A.
1
Scheel, Hendrik
1
Sharma, Arun
1
Woodside, Arch G.
1
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Business-to-business marketing management : strategies, cases and solutions
Industrial marketing management : the international journal for industrial and high-tech firms
339
The journal of business & industrial marketing
151
Journal of business-to-business marketing
76
Journal of business research : JBR
72
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
International journal of procurement management
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Journal of personal selling & sales management
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of service research
6
Production and operations management : an international journal of the Production and Operations Management Society
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing research
5
Manufacturing & service operations management : M & SOM
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
International business and economics research journal
4
International journal of production economics
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
Management information systems : mis quarterly
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
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ECONIS (ZBW)
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1
Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
Saved in:
2
What's a business-to-business company? : B2B knowledge of future business leaders
Pförtsch, Waldemar A.
;
Scheel, Hendrik
- In:
Business-to-business marketing management : strategies, …
,
(pp. 263-282)
.
2012
Persistent link: https://www.econbiz.de/10009532703
Saved in:
3
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
4
Emerging transformations in the business-to-business global salesforce
Sharma, Arun
- In:
Business-to-business marketing management : strategies, …
,
(pp. 219-244)
.
2012
Persistent link: https://www.econbiz.de/10009532708
Saved in:
5
A organizational buying center as a framework for emergent topics in business-to-business marketing
Chandler, Jennifer D.
;
Johnston, Wesley J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 41-87)
.
2012
Persistent link: https://www.econbiz.de/10009532795
Saved in:
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