Rodríguez-Míguez, Eva; Herrero, Carmen; Pinto-Prades, … - Departamento de Economía Aplicada, Facultade de … - 2001
. In this paper we explore the possibility of using Conjoint Analysis (CA) in order to implement a point system based on … the study the results seems to suggest that CA is a feasible method in order to estimate a point system. …