Allen, Graeme Joseph - In: Journal of innovation and entrepreneurship : JIE 11 (2022), pp. 1-33
following this new process model correctly, a practitioner will be guided to uncover a viable way to create value, develop a … deep understanding of the value proposition, the target customers and how to reach and serve them, together with the … Concepturealize™ model to retest the problem-solution fit and understand how the customers perception of value has altered, each time …